There has always been stigma around the wealthier members of society receiving better service because they have more disposable income to be used as, shall we say an incentive, for servers. It’s a solid theory: earnings are directly proportionate to performance but the question is, is this still a factor in modern life?
As society develops and there somehow manages to be an ever-growing demand for customer service of some description there also becomes an ever contradictory state where the service we receive is not delivered by a human and therefore the quality of service cannot be altered. Logistics play a prominent role in society and the most you get is the chance to pay more for your online order to be delivered faster – this is what customer service has become. The option to use your disposable income in order to receive a higher level of service is no longer a proportionate thing, it is rigid and the company sets the parameters both for what the customer can request and what the company can deliver.
Furthermore, this used to be a perquisite of having a large amount of disposable income but companies have realised that there is a niche in the market and they can offer the services as opposed to the customer requesting them. This alters the dynamic of the client-company relationship and encourages clients to spend their money on additional services that are supposed to make your visit more enjoyable but when it’s available to anyone and everyone is it really a perk? And is it really better service? If the option is there already then there is no brain power used by the server to make the service better; they are already trained in the system of how to deliver the level of service demanded by the company.
To add insult to injury, these additional services are normally in establishments such as hotels or B&Bs and therefore the ‘additional’ services are things such as turn-down service, or worse, breakfast. The charges for these are often not extortionate in order to entice customers but they are services that are not bonuses for the customer as much as they are ways for the company to eek a little more money out of each customer.
Even if you do find yourself in the fortunate situation of being able to use cash to improve the service you receive you may find that the attempt gets you nowhere. The futile attitude that so many people feel with regards to employment means that if one person does not deliver good service and is removed from that position, there are ten more people waiting to try their hand at the same job.
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